“Phubbing,” or choosing to interact with a smartphone instead of a person, is all but accepted. Millennials “phub” more often than most—though it may not be intentional.
“Compared to older generations, millennials feel much more pressure to respond immediately to text messages and instant messages,” said Felice Gabriel Miller, founder and president of Delvv®, a mobile app developer, in a release. “In the space between true smartphone addicts and regular users, there are probably a lot of people who use their smartphone excessively just to avoid the social consequences of disconnecting. This helps explain why people 'phub' (i.e., phone snub) in social settings where they know they shouldn't.”
Seventy-nine percent of millennials recently surveyed by Delvv respond to text messages within 15 minutes, compared to 56 percent of Gen X-ers and 46 percent of baby boomers. Forty-nine percent of the millennials surveyed respond to instant messages within 15 minutes—a contrast to baby boomers, 29 percent of whom respond to instant messages within 24 hours.
Most survey respondents (68 percent) believe that someone who is eating dinner with company should not look at a text message—“phub”—until after the meal.
The “phub” phenomenon speaks to the attachment most have to their smartphones—49 percent of those surveyed would rather give up sweets for one month than switch to a dumbphone.
When was the last time you “phubbed?”
Published with permission from RISMedia.